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Best evidence of hope for FCP?

I read a post this morning talking about the reasons that FCP may be doomed… the fact that it sucks as pros we don’t know what our suppliers are doing. We can’t forecast jobs into the future because we don’t know what our tools will or won’t be able to do by then.

And I agree.
It sucks that we haven’t had a good upgrade to Final Cut Pro since… well… I’d say that the last substantial upgrade was FCP HD… Not that I don’t think colored markers are BAD ASS (and I don’t). Actually I saw the writing on the wall when they first posted the web page for Final Cut Suite 3 and they highlighted, as in one of the top 7 features, colored markers.

Really? thats a feature? Come on!!!

But alas, there may be hope… A couple months back I had the chance to talk at the SF Cutters meeting in San Francisco. Great group of people and they have a meeting this thursday July 15th, 2010 if you are in town. The night I talked Karl Soule from Adobe was there talking about the new Adobe Premiere Pro, that is a part of CS5. Karl is a skilled demo dude and has been doing it for a long long time.

What was interesting was who was in the audience. Right as Karl began his presentation a guy walked into the back of the room and stood at high table with his brand new iPad and flipped open the case and started taking notes… who was it? I recognized him as the Final Cut Pro Product Manager from Apple. His name is Steve Bayes I believe and he used to work for Avid but about 5 years ago moved to Apple to head up the FCP team.

Steve stood there furociously taking notes while Karl presented new features in CS5, both features of Premiere and features of Photoshop. I thought it was cool that Steve (not THAT Steve) would come out and see how people were using his product. However. as soon as Karl was done talking about CS5 he flipped close the cover to his iPad and headed for the door.

So FCP may be on its way out… we don’t know cuz Apple won’t be upfront with what they are doing, but we DO know they are still watcing. They are still looking at the competition and we DO know that they consider Premiere Pro ‘the competition’.

Maybe I should switch??? Where would you go?

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Reader Comments (5)

I don't think FCP is going anywhere. Why do I think such a thing?
1. There was the email from Steve Jobs (allegedly) saying as much when asked about it. I believe that this email was not only authentic but he was telling the truth too. Why respond to an email with an absolute affirmative if it wasn't true rather than just ignoring it.

2. Apple knew that they had to get an HD release of FCP out quickly if they were ever going to stay in the market and I think that's what we saw with Final Cut Suite 3. I really doubt that FCS3 was EVERYTHING they wanted to put out in a new release, but b/c HD had taken off so quickly, they knew it had to get pushed out to the public to not lose market share. So HD, colored markers, and additional tweeks in the programs others than FCP 7 became a "hurried" FCS3.

3. Apple had to have known about CS5 coming, so why not hold back a bit and wait for it to come out, learn from the best and worst of CS5, and then come out with FCS4.

Apple has too much market share to just let the FCS products disappear. I would bet by the end of the year we'll hear something official about an update. Just my two cents......

July 13, 2010 | Unregistered CommenterDustin

whoa ... Final Cut has done HD since 4.5... it was called Final Cut HD... And FCS 3 wasn't hurried!!! it had been 2 years since FCP 6 or FCS 2....

their release dates are anemic and slow. Period.

July 13, 2010 | Registered CommenterChris Fenwick

Whoops, my bad. I thought FCS 2 didn't include Final Cut Pro HD in it. I'm not saying their updates aren't slow, I'm just saying that I don't think they're getting rid of the platform.

July 13, 2010 | Unregistered CommenterDustin

What do you want to do that the current version won't do?

July 13, 2010 | Unregistered CommenterSam Brown

how about edit HDSLR footage in real time with no transcoding ... like you can do in Adobe Premiere CS5... that would be nice.

or this...

download screenflow, put some images in it and some video files... see how much stuff you can do in real time... SMOOTHLY... its AMAZING...

the underlying code in FCP is based on mistakes made in the 90's... I can show you bugs that have been in FCP since the beginning that have NEVER BEEN FIXED... its a joke. and sad.

July 13, 2010 | Registered CommenterChris Fenwick

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