The West Wing

In the second season of The West Wing in the episode "Somebodys Going to Emergency, Somebodys Going to Jail" Toby Ziegler is sent to a WTO rally to be a representative of the White House and meet with some protestors. Toby is not happy with their disorganization and gets into a discussion with the officer that has been assigned to him for security.

TOBY

It's activist vacation is what it is, spring break for anarchist wanna be's. The black t-shirts, the gas masks as fasion accessories.

OFFICER RHONDA SACHS

These kids today, with the hair and the clothes.

TOBY

Alright, that's it flat foot.

OFFICER SACHS

I got great feet.

TOBY

You want the benefits of free trade. Food is cheaper.

OFFICER SACHS

Yes.

TOBY

Food is cheeper. Cloths are cheaper, Steel is cheaper, cars are cheaper. Phone service is cheaper. Do you feel me building a rhythm here? That's cuz I'm a speech writer and I know how to make a point.

OFFICER SACHS

Toby...

TOBY

It's lowers prices, it raises income. Did you see what I did with lowers and raises there?

OFFICER SACHS

Yes.

TOBY

It's called the science of listener attention. We did repetition, we did floating opposites, and now you end with the one that's not like the other. Ready?

Free trade stops wars. And that's it. FREE TRADE STOPS WARS. And we figure out a way to fix the rest. One world, one peace, I'm sure I've seen that on a sign somewhere.

OFFICER SACHS

God Toby, wouldn't it be great if there was someone around here with communications skills who could go in there and tell them that.

TOBY

Shut up.