Socialnomics - Is Social Media a Fad?

Most of MY friends no I don't read to well... so these types of videos remind me that I basically flunked out of the "speed reading" class that I took in the basement of the Burlingame Public Library 30 years ago.  In order to get thru it I have to pause the video on almost every screen... BUT... this is FASCINATING.

The facts in this piece, if accurate, (and I have no reason to believe they are not) totally change the way we look at mass communication, marketing, advertising, and even entertainment