OK, I hate to try to sound like one of "the kids", and frankly, I avoid a lot of the popular memes when it comes to cultural vernacular and therefore, I NEVER use the word "FAIL" as a noun.
This packaging for a Motorola Bluetooth device is a TOTAL failure! (How nice, I avoided the noun.)
So, its one thing to have all this stuff, plastic insert, cardboard liner, zip lock bags with accessories but the box itself IS METAL!!!! Its some sort of hard clunky, 'it would hurt if your little brother threw it at you' METAL... and very hard to open by the way.
And then they try to get cleaver. I guess they are trying to play off the success, although it was 12 years go, of the Motorola Flip phones they have the audacity to label it... "FLIPPING BRILLIANT", I'd say more like "FLIPPING REDICULOUS"!!
And of course, lets not forget what this is all about, a little tiny Bluetooth headset. I don't even know if it sounds any good. I wouldn't buy it. By the way, the only way I even know about all this is a friend of mine bought one and we were both utterly shocked at the sheer amount of packaging involved in this tiny little tool.