"Shoot a bezel, go to jail"
Rene is the "King of shooting things that don't move". In other words, shooting computer monitors. Rene probably has more HOURS of computer screens that he has shot on national television then anyone. That is not to say that he can't shoot things that move, he's actually quite good at that too. When you shoot a computer screen you must adjust your color balance for the screen and not the room. Consequently, if you accidently shoot the bezel, or the "frame" around the computer screen it will most likely look very orange. That is motivation for Rene's take off of the "Shoot a gun...." campaign.