After reading Larry Jordan’s thoughts I decided to post on his blog. This is what I had to say.
Well stated Larry.
I’m also bugged by the fact that alegedly Randy Ubilos came forward and said, “this is not the end, it is the beginning.” This is the type of internal hype generation that Apple employees are VERY good at creating. I’ve seen them sit in a circle, where one person throws out a marginal idea, and then they go around the room with each tentatively agreeing. Then once they see that the idea is “acceptable” (not good mind you just acceptable) then they start around the room patting each other on the back. Then they start chest thumping like a silver back about how awesome they are and then by the time they leave the room, they have forgotten that one person ever had anything bad to say. It gets swept under the rug and forgotten.
Randy saying, “its the beginning not the end” without the others around him telling him how “awesome” he is just sounds pathetic.
Randy Ubilos, Senior Architect, Professional Video GroupRandy, I’d like to invite you to come see how we use your product in a facility that deals with multiple projects, for multiple clients, over a network! I get it, you went skiing, or diving or whatever, 6 years ago and decided it was hard to ‘set up your project’ and wanted a simpler way to get started. You see Randy, there is a difference between someone who edits and an EDITOR. Had you asked some of us EDITORs how WE set up our resources, you may have left well enough alone.
As for the the fact that “they extensively researched the market to determine what needed to be in the new program.” I call BS. Total crap. There is NO WAY Apple “extensively researched the market”… at least, not by what a reasonable person would discribe as “extensive”.
Maybe what they mean by “extensive research” is that they asked 2 or 3 people who didn’t know CRAP an “extensive” amount of questions.
This is a sad day for Apple. Even Willie Wonka has to keep in touch with the kids so he doesn’t make crap candy. You HAVE to keep in touch with the client base…
Oh well… Now what?