Rory Sutherland speaking at #TDC10 from Herb Kim on Vimeo.
Fascinating discussion about Behavioral Economics. I highly recommend if you are in any type of “communication business” that you take the time to watch this.
Behavioral Economics: The context, the medium, and the interface within which a decision is taken, may have a far greater affect on the decision we make than the long term consequences of a decision even when we KNOW those consequences.
- Daniel Kahneman, Nobel Prize Economics